Tony Teske

Art Direction, Design & Photography

FRESH TRACKS

ROLE: ART DIRECTOR | DESIGNER | PHOTOGRAPHER

In 2015 President Obama visited Arctic Alaska. Moved by the beauty of the land and the resilience of the people, he issued a call for programs that would connect young Americans to the outdoors. The idea: bring aspiring leaders from urban and indigenous communities together for a shared experience blending civic engagement, cultural-sharing, and outdoor exploration. It’s name: Fresh Tracks.

My task was to give it an identity and look that would connect with adolescents, young adults and adults alike.